HBL Zarai Services

The State Bank of Pakistan (SBP), through the Pakistan Banks Association (PBA), has conveyed its no objection to onboarding HBL Zarai Services Limited (HBL Zarai) as an approved Agricultural Services Provider (ASP) under the ‘Zarkhez-e’, Asaan Digital Zarai Qarza Scheme. The approval enables participating banks to facilitate structured in-kind agricultural financing, strengthening transparency and improving…

HBL Zarai Services Limited, a wholly owned subsidiary of HBL, has launched a landmark rural engagement initiative titled “Khushiyan Da Mela” (Festival of Happiness), a first of its kind agriculture focused community festival designed exclusively for the farming heartland of Pakistan. The inaugural event was held in Chak 305-EB, Burewala, a complete rural setting, reflecting…

In line with its core mission to empower farmers and transform Pakistan’s agriculture landscape, HBL Zarai Services Limited (HZSL) has launched its wheat procurement initiative under its flagship retail brand ANAAJ, staying true to its motto “Khet Say Dastarkhwan” — a compelling expression of the Farm to Fork model. Crop procurement is primarily one of…