* Kaspersky analyzed children’s digital activity in Pakistan, including Pakistan, during the first eight months of 2026 YouTube was the most popular mobile application among children in Pakistan, accounting for 31.2% of their activity_ . • Instagram ranked second, accounting for 18.8% of children’s mobile app activity in Pakistan . • WhatsApp ranked third, representing…
The Pakistan Advertising Association (PAA) announced the results of its 2026 elections at its 11th Annual General Meeting and named a new 14-member Central Executive Committee (CEC) for 2026–2028. The new CEC comprises Numan Nabi Ahmed (Chairman), Jawwad Humayun (Senior Vice Chairman), Nida Haider (Vice Chairperson), Javed Qadeer Khan (Chairman, Zone A), Waqar Haideri (Chairman,…
Mini LED has become the most common phrase in television marketing. Here’s what the technology actually is, how it works, and the three things worth checking before assuming the label tells the whole story. Mini LED has become one of the talked-about terms in television marketing. It shows up on TVs at all price points,…
The Pakistan Telecommunication Authority (PTA), in collaboration with global analytics firm Opensignal, has released its Mobile Network Experience Benchmarking Report for the second quarter of 2026. Based on 90 days of crowdsourced data collected across 20 cities, the assessment evaluates key technical indicators, including throughput, network availability and application performance, across national mobile operators. Among…
Payoneer, the global financial technology company powering business growth across borders, has announced the renewal of its strategic partnership with Etsy, the global marketplace for unique and creative goods, through 2029, helping sellers on Etsy around the world access their earnings and manage their businesses across borders. Since launching together in 2023, Payoneer and Etsy…
By Waseem Siddiq Director Marketing, CBD Punjab In a city where thousands of people move along the same roads every day, the most valuable locations are no longer defined only by where they take you, but by what they make you see, experience and remember. Lahore is entering a new phase of urban communication, where…
foodpanda, Pakistan’s leading delivery and quick-commerce platform, has partnered with Dettol (Reckitt) to execute a specialised hand hygiene initiative across its pandamart dark store network. To reinforce doorstep safety and protect both delivery partners and consumers, dedicated Dettol Handwashing Stations were installed across pandamart fulfillment centers. Under this protocol, delivery riders are encouraged to thoroughly…
Projects can have funding, technology and executive support and still struggle to deliver. One recurring challenge is the capability of the professionals responsible for turning plans into outcomes: planning work, managing uncertainty, leading teams, engaging stakeholders and making sound decisions when projects move away from the original plan. That capability challenge is becoming more important…
easypaisa digital bank, Pakistan’s leading digital bank, has entered into a strategic partnership with Transsion, one of the world’s largest smartphone manufacturers, to make digital financial services more accessible for millions of Pakistanis. As part of the initiative, the easypaisa app will come pre-installed on more than fivemillion new smartphones across Transsion’s leading brands in…
Mega Motor Company (MMC), the official partner of BYD in Pakistan, announced that BYD has reached a major milestone of 10,000 vehicles on Pakistani roads, marking the fastest ramp-up by a new-entrant New Energy Vehicle (NEV) brand in the country’s automotive history. The achievement reflects strong consumer demand, growing confidence in new energy mobility and…