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Lahore: Zindigi, powered by JS Bank, has been honored with the “Best Banking
as a Service Provider award” at the Finovate Awards UK, a global accolade celebrating its BaaS
innovation and Pakistan’s growing footprint in fintech.
Banking as a Service is an open banking initiative by Zindigi to facilitate non-banking companies
embed financial services into their own platforms. Through Zindigi’s secure APIs, businesses can
offer digital accounts, instant payments, debit cards, and micro-lending turning any business to
act like a fintech to better serve customers
With over 100 million unbanked and underbanked citizens, BaaS has the power to transform
Pakistan’s economy by paving the way for true financial inclusion at scale. By breaking down
barriers for businesses and opening access for individuals, Zindigi is building the foundation of a
digital-first economy.
Zindigi’s BaaS serves as a financial backbone for businesses fueling innovation, unlocking new
revenue streams, and enabling startups and SMEs to compete with larger players. At the same
time, it brings financial services closer to consumers, offering more choice, better experiences,
and affordable access, making true financial empowerment possible for everyone in Pakistan
Faisal Khalid , Chief Product Officer , stated, “Zindigi exists to emerge as Pakistan’s unicorn. This
global recognition highlights our digital finance innovation and validates our mission to build an
inclusive, agile ecosystem shaping the economy’s future”
Zindigi’s platform is powering some of Pakistan’s most dynamic digital ecosystems, across
telecommunications, ride-hailing, payments, fintech, gaming, and SME services. The Finovate
Awards recognition of Zindigi BaaS affirms that Pakistan’s fintech innovation is shaping progress
locally while being valued on the global stage.
