The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen dessert and ice cream industry. This launch follows Magnum Ice Cream Company’s global spin-off from the Unilever Group earlier this year, creating the world’s largest ice cream company. Magnum Pakistan is leading…
Senior Advisor to CM, Senator Anusha Rehman visited Pakistan’s first and largest IT-focused development project, NSIT City, to review the quality, and strategic direction of work underway at the Punjab flagship technology project. She emphasized the need to fast track the project in accordance with the vision and direction of CM Punjab Maryam Nawaz Sharif…
Coca-Cola Pakistan has partnered for the Waste Wise Management Bins with the Environmental Protection Agency (EPA) Punjab and the Environment Protection and Climate Change Department to support Chief Minister Maryam Nawaz Sharif’s province-wide “Waste Wise Management Process”, an initiative aimed at promoting waste segregation at source across Punjab. Under this collaboration, Coca-Cola is supporting the…
The Pakistan Red Crescent Society Regional Blood Donor Centre, in collaboration with the German Red Cross, organised a hiking event under the theme “Steps for Hope: For Earth & Humanity” at Margalla Hills Trail 5, Islamabad. The event aimed to raise awareness about voluntary blood donation, promote healthy lifestyles, and encourage collective action for environmental…
The biggest sale of the year has officially arrived, and Infinix is turning 12.12 into the season’s ultimate upgrade moment. This year-end, Infinix isn’t just offering discounts it’s bringing together two exclusive bundles designed to enhance how you live, relax, and stay connected. Everything you need for everyday living comes together in Infinix’s 12.12 bundles….
In 2025, BingX achieved 100% user growth, with a peak 24-hour trading volume surpassing $26 billion, underscoring strong global adoption and momentum. AI-native Crypto Pioneer: BingX made an industry-first $300 million commitment to AI integration, positioning AI as a core growth engine. The company successfully launched two AI-powered trading tools to enhance user decision-making and…
CECOS University Peshawar, in collaboration with Zindigi Powered by JS Bank, is set to become KPK’s first fully cashless and financially inclusive university, marking a significant milestone in Pakistan’s digital education landscape. Under this initiative, every student will receive a fully functional bank account, complemented by a personalized Zindigi Debit Card. The campus will be…
LONGi, a global solar technology company with a growing footprint in Pakistan’s renewable energy market, has been recognized under the “Leading ESG Project” category in Bloomberg Green’s 2026 Watchlist, highlighting its continued focus on sustainability, clean energy innovation, and environmental responsibility. Bloomberg Green’s annual Watchlist identifies organizations worldwide that are advancing environmental, social, and governance…
The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), is accelerating infrastructure development at CBD NSIT City, Pakistan’s first and largest IT City, with construction activities progressing at a rapid pace. As part of the ongoing development work, 5,000 running sq.ft of asphaltic base course has been…
Pakistan’s creative momentum is accelerating on YouTube, where a vibrant ecosystem of creators, artists, and storytellers is transforming the nation into a digital content powerhouse. As we enter 2026, Pakistani creativity isn’t just thriving at home, it’s capturing hearts and screens around the world. The numbers tell a remarkable story of ambition and achievement. More…