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Pakistan’s digital commerce landscape is about to transform with the launch of LUMU, a groundbreaking eCommerce platform redefining how people buy, sell, and connect through commerce. Far beyond being just an online marketplace, LUMU positions itself as a “Business Empowerment Online Portal,” a movement dedicated to empowering producers, uplifting small businesses, and making quality products accessible to every household.
At its core, LUMU is built on the principles of empowerment, accessibility, and inclusivity. The platform bridges the long-standing gap between manufacturers, producers, and consumers by directly connecting them, removing unnecessary layers of wholesale and retail margins that often inflate product prices. This innovative model ensures that premium quality products are now available to everyone at prices they can afford, without compromising on value or authenticity.
Speaking about the vision behind LUMU, the founder CEO, Mr. Abdullah Shah shared: “LUMU is not just a brand — it’s a catalyst for economic revival. Our vision is to create thousands of new job opportunities and open digital doors for small and medium businesses across Pakistan. By connecting local producers and entrepreneurs directly with consumers, we are enabling sustainable income generation and contributing to Pakistan’s growth in the digital economy. LUMU aspires to position Pakistan as a competitive force in global eCommerce through empowerment, innovation, and inclusion.”
Co-founder & Chief Digital Officer, Mr. Fahad Malik (Tamgha-e-Imtiaz in Digital Media & Technology), emphasized the platform’s commitment to consumer trust and local quality: “We are leveraging data and personalized digital campaigns to replace generic online selling with a truly community-focused, trustworthy, and engaging shopping journey. Transparency and quality are the cornerstones of LUMU. We are rigorously vetting our local producers to ensure every product sold is authentic, meeting the high standards our consumers deserve. By cutting out intermediaries, we are not just lowering costs; we are building a direct relationship of trust between the creator and the consumer, making high-quality Pakistani craftsmanship accessible to everyone. This is E-commerce, reimagined for the people. Pakistan needs more tech entrepreneurs to compete with the world, and LUMU is going to build many businesses.”
In addition to making premium products affordable, LUMU champions a socially responsible vision by supporting underprivileged and small-scale producers, providing them a platform to showcase their craft to the world. Through this approach, LUMU aims to uplift communities, create sustainable economic opportunities, and celebrate local talent on a global stage.
With this launch, LUMU aims to become a household name synonymous with trust, transparency, and transformation in eCommerce.
