Sooper Creator Lounge Makes a Powerful Debut at Pakistan Influencer Awards 2026
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Sooper Creator Lounge Brings Exciting New Opportunities for Pakistan’s Creators
The Sooper Creator Lounge was unveiled at the Pakistan Influencer Awards 2026 at Karachi Expo Centre on Friday, bringing together content creators, brands and industry professionals for two days of learning, collaboration and business opportunities.
With English Biscuit Manufacturers (EBM) as the title partner of Pakistan Influencer Awards 2026, the initiative is supported by leading brands and organisations, including Pepsi, Tapal, L’Oréal Pakistan, TriFit, Inovi Telecom, Startup Pakistan and ARY Digital Network, contributing through interactive experiences, industry engagement and creator-focused activities.
Pakistan has witnessed remarkable growth in digital content creation, with creators building audiences, shaping consumer behaviour and opening new avenues for entrepreneurship. However, opportunities for structured learning, professional networking, brand collaboration and sustainable monetisation remain fragmented.
Built around four key pillars, Connect, Learn, Earn and Grow, the Sooper Creator Lounge aims to bridge this gap, helping creators move beyond content creation towards building sustainable careers and businesses.
Beyond the two-day event, the Sooper Creator Lounge also highlights the potential for greater collaboration between brands, creators and industry stakeholders to support Pakistan’s growing creative economy.
