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TikTok has announced its role as the Entertainment Partner for the inaugural season of Shark Tank Pakistan, acquired by Grenlit Studio. This partnership marks a milestone in TikTok’s mission to inspire creativity and bring joy, providing a platform for innovation and entrepreneurship in Pakistan.
Shark Tank, the globally acclaimed business reality show, that has seen adaptation in over 40 countries, debuts in Pakistan in October 2024. This venture is brought to the local audience by Grenlit Studios in collaboration with Sony Pictures Entertainment.
Under this partnership, TikTok will host exclusive content under the hashtag #SharkTankPakistan, featuring #WhatToWatch and trending topics, engaging users with interactive and fresh content surrounding the show. The official Shark Tank Pakistan TikTok account has already amassed over 30,000 followers, illustrating the community’s enthusiasm and engagement with the show.
This partnership will also encourage the creation and sharing of engaging long-form content, extending beyond one-minute videos, enhancing viewer engagement, and offering deeper insights into the entrepreneurial journeys featured on the show.
“This partnership with Shark Tank Pakistan aligns with our commitment to supporting local talent and entrepreneurs. We are excited to see this collaboration foster innovation and creativity, and we look forward to becoming a part of the entrepreneurial journey of many Pakistanis,” said Saif Mujahid, Head of Content Operations, Pakistan, TikTok.
Shark Tank Pakistan aims to offer a platform for aspiring entrepreneurs to bring their ideas to life, providing them not only with the necessary capital but also with mentorship from seasoned investors.
“We are very excited to partner with TikTok. We know it’s a platform that is growing and used by millions of Pakistanis and globally,” said Muhammad Rizwan Siddiqui, Co-founder Grenlit Studios.
TikTok, as the Entertainment Partner, will play a crucial role in amplifying these stories of innovation and determination, inspiring a new generation of entrepreneurs.
