TikTok to bring FIFA World Cup 2026 closer to fans as FIFA’s first Preferred Platform
TikTok has partnered with FIFA under a global agreement that will see TikTok become FIFA’s first-ever Preferred Platform, enabling expanded official coverage, behind-the-scenes access, and interactive fan experiences around the FIFA World Cup 2026. Running until the end of 2026, the partnership marks a new phase in how football’s biggest event will be experienced digitally,…