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inDrive, a global mobility and delivery platform, is sharing first-year performance highlights from inDrive.Ads, one year after its July 2025 pilot launch. Since then, inDrive.Ads scaled from zero to billions of impressions, gaining the trust of thousands of advertisers across 25 live markets in LATAM, EMEA, and APAC, including Pakistan.
A share of inDrive’s ad inventory funds inDrive’s in-house impact programs – in H1 2026, that gave the impact programs more than 1.7 million impressions in reach. Ad revenue is also designed to help keep fares fair for riders and commissions low for drivers.
Key Business Highlights
In its first year, inDrive.Ads expanded to 25 countries globally, including Pakistan, and grew to over 2,000 active advertisers each month.
Direct, managed partnerships with all Big5 agency holdings and brands became an increasingly important part of the business alongside programmatic demand – spanning dozens of campaigns with 30+ brands across 8 countries in EMEA, APAC, and LATAM, and the team shipped 10+ major product features. These included new high impact ad formats and improved mediation for more consistent fill across markets, faster-loading placements that cut the delay before an ad appears, and a fully integrated consent management platform giving users clear, direct control over their data. For advertisers, the practical result is more reliable delivery and cleaner measurement; for riders, it means ads that load faster and respect the privacy choices they’ve made.
The early focus of our business spanned quick-service restaurants (QSRs), consumer goods, footwear and apparel, consumer electronics, telco, automotive, and financial services.
Why inDrive.Ads?
inDrive.Ads sits inside a different kind of media environment – what we call Ride Media. Instead of interrupting people in the middle of something else, ads appear during moments that are already happening on their own: whether someone’s waiting for their ride to arrive, or a driver’s waiting for their next passenger. There’s nothing to skip past and nothing competing for attention – the ad is simply present in a moment the rider is already in, the same way a billboard is present on a street someone’s already walking down.
Across inDrive’s footprint of more than 8 billion rides, that adds up to a structurally captive audience.
Global Presence
inDrive.Ads is live in 25 countries spanning LATAM, EMEA, and APAC, including Pakistan – with expansion into inDrive’s remaining markets underway.
“The first year was about building a strong advertising monetization foundation to sustain our future growth,” said Max Silin, Director, inDrive.Ads. “Next, as inDrive evolves into a retail media ecosystem, we are moving towards a model where ads support holistic, value-driven, user-centric journeys, making every touchpoint an organic part of the experience. Today, we are focused on deepening relationships with global brands and agencies, as well as local market champions who trust us to deliver against their marketing objectives, as we continue building an advertising platform that serves as a natural extension of inDrive values and helps fuel our mission.”
As inDrive.Ads moves into its second year, that remains a key standard for us: growth that funds fairness for riders and drivers, not growth that comes at their expense.
