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TCL, Pakistan’s No.1 LED TV Brand, welcomed Arsenal football legend Robert Pirès, who recently visited the TCL Air Conditioner Guangzhou Smart Manufacturing Base for an immersive factory tour, where he experienced TCL’s advanced smart manufacturing capabilities and latest innovations in healthy air solutions. With over 100 million air conditioners produced in the past five years and exports to more than 160 countries and regions, TCL Air Conditioner continues to strengthen its position as a global industry leader. The visit highlighted TCL’s commitment to digitalization, intelligent manufacturing, green development, and premium smart air technology.
Robert Pirès Experiences TCL FreshIN 3.0 Ultra AI Healthy Sleep Air Conditioner
TCL Air Conditioner is currently advancing its premium market strategy, powered by its Smart Blue Wing smart and healthy technology. The brand has introduced three high-end product lines: the AI Healthy Fresh Air series, AI Healthy Comfort series, and Home Air Master series. Through AI-driven innovation, TCL is redefining air conditioning by transitioning from traditional passive cooling to proactive, scenario-based user care.
During the product experience session, Pirès explored the TCL FreshIN 3.0 Ultra AI Healthy Sleep Air Conditioner, featuring millimeter-wave radar, dual circulation fresh air, and AI voice control. Its AI SleepEye technology detects sleep patterns and body movement, automatically adjusting temperature and airflow while learning user habits to create a personalized sleep environment. The unit also delivers 60m³/h of fresh air, replacing stale indoor air efficiently.
He stated that, “As a former elite athlete, Pirès highlighted the importance of a comfortable home. “It feels like a personal sleep assistant, ensuring better rest for the whole family”. He also tested the offline voice control, activating fresh air instantly with a simple voice command.
Extreme Environmental Testing Demonstrates Champion-Level Quality
Beyond smart and healthy air solutions, TCL Air Conditioner’s rigorous quality control system left a strong impression on Pirès. At the Comfort Lab and Noise Lab, he observed the unit’s stable performance under extreme cold conditions, as low as -30°C, which simulates Antarctic climates, along with ultra-quiet operation at just 16 decibels.
The philosophy behind TCL’s quality testing mirrors the discipline of professional sports. Just as elite athletes undergo rigorous training to perform at the highest level, TCL subjects its products to demanding tests to ensure reliability, comfort, and long-term performance. This reflects the same champion mindset built on discipline, consistency, and excellence.
One Air Conditioner Every 7 Seconds: AI-Powered Manufacturing Impresses Robert Pirès
During the visit, Pirès toured TCL Air Conditioner’s intelligent production lines, gaining insight into its world-class manufacturing capabilities. As TCL’s largest and most automated manufacturing hub, the facility represents an investment of nearly RMB 2 billion (approximately USD 275 million). Spanning around 50 acres, the base includes three fully automated “lights-out” factories, 15 advanced laboratories, and 10 smart production lines.
Powered by advanced computing, automation, and AI systems, the facility has an annual production capacity of 8 million units, producing one air conditioner every 7 seconds. Pirès explored the AI-powered production lines and 24-hour automated factories, praising the advanced manufacturing ecosystem and highly standardized processes.
“It is absolutely mind-blowing. I never imagined home appliance manufacturing could be this intelligent and advanced. The level of technology here makes this experience truly remarkable,” said Robert Pirès.
Driving a Comprehensive Brand Transformation
Robert Pirès’s visit marks a significant cross-industry exchange and provides a strong global platform for TCL Air Conditioner to showcase its smart manufacturing excellence. With an annual production capacity of 38 million units and ranking among the top two globally in export volume, TCL continues to strengthen its global footprint, including in markets like Pakistan.
This transformation goes beyond scale, representing a complete upgrade in brand vision, strategy, and positioning. TCL aims to evolve from a product manufacturer into a full ecosystem provider, delivering comprehensive air solutions for modern lifestyles.
