{"id":3805,"date":"2025-12-22T11:12:16","date_gmt":"2025-12-22T06:12:16","guid":{"rendered":"https:\/\/spinpk.com\/?p=3805"},"modified":"2025-12-22T11:12:16","modified_gmt":"2025-12-22T06:12:16","slug":"pepsico-launches-pepsico-rise-together-initiative-in-pakistan-to-help-rebuild-livelihoods-for-flood-affected-food-cart-vendors","status":"publish","type":"post","link":"https:\/\/spinpk.com\/index.php\/2025\/12\/22\/pepsico-launches-pepsico-rise-together-initiative-in-pakistan-to-help-rebuild-livelihoods-for-flood-affected-food-cart-vendors\/","title":{"rendered":"PepsiCo Launches PepsiCo Rise Together Initiative in Pakistan to Help Rebuild Livelihoods for Flood-Affected Food Cart Vendors"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 32 Second <\/div>\n\n <\/div>

PepsiCo Pakistan, in partnership with the PepsiCo Foundation and leading micro-entrepreneurship nonprofit SeedOut, has launched the PepsiCo Rise Together Program,
\nEconomic Empowerment Program a flagship social and economic empowerment initiative designed to
\nhelp restore livelihoods and strengthen community resilience across Pakistan.<\/p>\n

For decades, Pakistan\u2019s street-food culture has been more than a culinary tradition, it has been a source of income for hundreds of thousands of micro-entrepreneurs whose carts bring flavor, familiarity, and vibrancy to city streets. But rising inflation, declining consumer spending, and the devastating 2025 floods have pushed this vital sector to the edge, leaving many vendors without carts, savings, or the means to support their families.<\/p>\n

Against this backdrop, PepsiCo Pakistan and its iconic brand 7UP, with support from the PepsiCo Foundation, have stepped forward with a program that blends economic recovery with human dignity.<\/p>\n

This two-year economic empowerment program aims to reintegrate over 200+ street-food vendors in
\nyear 1, positively impacting more than 1,600+ individuals, by providing modern food carts, interest-free
\nmicrofinancing, and formal training in food hygiene, financial literacy, customer service, and business
\nplanning. Implemented by SeedOut, the initiative combines global corporate standards with community level expertise, helping ensure support reaches the households most affected by recent economic and environmental shocks.<\/p>\n

7UP\u2019s leadership in this effort builds naturally on its long-standing connection to Pakistan\u2019s vibrant food culture. 7UP will amplify the stories of participating vendors through a 360-degree storytelling campaign, spotlighting their resilience, their challenges, and their journey back to stability.<\/p>\n

The initiative reinforces
\nPepsiCo Pakistan\u2019s broader #InWithForPakistan focus on uplifting communities and contributing to
\nsustainable national recovery.<\/p>\n

\u201cStreet-food vendors are an essential part of both our culture and our economy,\u201d said Furqan Ahmed Syed, Chief Commercial Officer, PepsiCo International Beverages & General Manager, PepsiCo Pakistan Beverages. \u201cHelping them rebuild their livelihoods is the need of the hour, and this programme reflects
\nour belief that corporations must play an active role in strengthening the communities they serve. Street food shapes the pulse of our youth and our culture, and with this program, PepsiCo together with 7UP is
\nproud to help uplift the vendors who keep that heartbeat alive every day.\u201d<\/p>\n

\u201cTrue recovery begins when families regain dignity and the ability to earn sustainably.<\/p>\n

Through the PepsiCo
\nRise Together Program, we are not only restoring livelihoods, but rebuilding confidence, resilience, and
\nlong-term economic stability at the community level. At SeedOut, we believe sustainable impact comes from empowering people with opportunity, not dependency,\u201d said Zain Ashraf Mughal, Founder & President, SeedOut.
\nThis sentiment is shared by the PepsiCo Foundation.<\/p>\n

\u201cThis effort goes far beyond financial assistance, it is about restoring confidence, dignity, and opportunity,\u201d said Hatim Khan, Senior Director, PepsiCo Foundation.<\/p>\n

The PepsiCo Rise Together Program is a testament to the power of collaborative, purpose-led action. By
\nrebuilding one cart, one vendor, and one family at a time, the initiative aims to support sustainable
\neconomic recovery while helping preserve the flavors and traditions that define Pakistan\u2019s street-food heritage.<\/p>\n

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PepsiCo Pakistan, in partnership with the PepsiCo Foundation and leading micro-entrepreneurship nonprofit SeedOut, has launched the PepsiCo Rise Together Program, Economic Empowerment Program a flagship social and economic empowerment initiative designed to help restore livelihoods and strengthen community resilience across Pakistan. For decades, Pakistan\u2019s street-food culture has been more than a culinary tradition, it has […]<\/p>\n","protected":false},"author":1,"featured_media":3806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[311],"class_list":["post-3805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-pepsico-pakistan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/3805"}],"collection":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/comments?post=3805"}],"version-history":[{"count":1,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/3805\/revisions"}],"predecessor-version":[{"id":3807,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/3805\/revisions\/3807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/media\/3806"}],"wp:attachment":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/media?parent=3805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/categories?post=3805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/tags?post=3805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}