{"id":2574,"date":"2025-06-23T15:18:47","date_gmt":"2025-06-23T10:18:47","guid":{"rendered":"https:\/\/spinpk.com\/?p=2574"},"modified":"2025-06-23T15:18:47","modified_gmt":"2025-06-23T10:18:47","slug":"paa-urges-reversal-of-unjustified-wht-hike-at-fpcci-post-budget-forum","status":"publish","type":"post","link":"https:\/\/spinpk.com\/index.php\/2025\/06\/23\/paa-urges-reversal-of-unjustified-wht-hike-at-fpcci-post-budget-forum\/","title":{"rendered":"PAA Urges Reversal of Unjustified WHT Hike at FPCCI Post-Budget Forum."},"content":{"rendered":"
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A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax Anomalies convened by the Federation of Pakistan Chambers of Commerce & Industry (FPCCI).<\/p>\n

At the forum, PAA voiced the industry\u2019s collective concern over the recent increase in Withholding Tax (WHT) on specified services, including advertising, from 4% to 6%\u2014a move they termed as economically punitive and unsustainable. The delegation presented a detailed case outlining the severe impact of the hike, describing it as equivalent to a 17% super tax when viewed in relation to average net profit margins of just 15%.<\/p>\n

\u201cIn an environment already strained by rising HR costs, inflated utility bills, and reduced client spending, this additional tax burden threatens the viability of service-based businesses,\u201d said Ahmed Kapadia, Chairman Pakistan Advertising Association. He further added, \u201cWe urge the government to immediately reverse the hike and rationalize the WHT to 3%, reflecting the true tax liability of compliant service firms.\u201d<\/p>\n

The PAA\u2019s written appeal was submitted to FPCCI leadership, calling for immediate advocacy with the Federal Board of Revenue and Ministry of Finance.<\/p>\n

This intervention underscores PAA\u2019s commitment to protecting the interests of Pakistan\u2019s advertising and media industry during a period of escalating financial pressure.<\/p>\n

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A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax Anomalies convened by the Federation of Pakistan Chambers of Commerce & Industry (FPCCI). At the forum, PAA voiced the industry\u2019s collective concern over the recent increase in Withholding Tax (WHT) on specified […]<\/p>\n","protected":false},"author":1,"featured_media":2575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[331],"class_list":["post-2574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-pakistan-advertisers-association"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/2574"}],"collection":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/comments?post=2574"}],"version-history":[{"count":1,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/2574\/revisions"}],"predecessor-version":[{"id":2576,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/posts\/2574\/revisions\/2576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/media\/2575"}],"wp:attachment":[{"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/media?parent=2574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/categories?post=2574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spinpk.com\/index.php\/wp-json\/wp\/v2\/tags?post=2574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}